Importance of Using Wooden Furniture and Wooden Products

Furniture is the only thing which increases the beauties of your home a lot. It pulls towards the guests to your home. So if you have a beautiful home then you should have good furniture in your home. If you are not sure what kind of furniture is suitable for your home then here is a perfect solution for you. These days, wooden furniture and wooden products are most popular than any other. Those days are passed when people used iron furniture or iron products. These are strong than wooden products but odd in looks. However there are lots of advantages of wooden furniture.

It is not true that wooden furniture and wooden products are not durable at all. If the products are made up of good quality of woods then there is no doubt about its durability. These have lighter weight than iron products. So it becomes easier to shift those from one area to another area. Therefore, if you are residing in a rental apartment then you need to use. Not only that, you can separate the parts of wooden furniture but in case of iron or steel you can not do that as those are fixed. This feature makes the wooden furniture more outstanding one.

Wooden household products are safer than iron products as wood does not conduct electricity. So it is safe for everyone in your home, especially for the children. As these are not heavy so it will not damage your sophisticated floor even after a great crash or collision. Like this you can maintain your home-floor by using the wooden furniture. You can renovate the furniture whenever you need or wish as these are not fixed like the material substances. This easy renovation feature adds another finest quality to these wooden products.

The wooden furniture and wooden products are cheaper than the iron or steel products. If you are planning for decorating your home but you do not have so much money then you can choose these wooden products. Even if you have sufficient money but you want to make your home more beautiful then you must go for the wooden furniture. At present, these are used not only in residential houses but even in commercial areas as well. You can see the wooden furniture instead of iron or steel furniture in hotels or restaurants, offices as this increase the beauty a lot.

Overall it can be said that wooden products or furniture will be the best choice. These days, the use of iron or steel products is even called old fashion. So why should not you use the wooden products or furniture while you are getting so much advantages.

Services Marketing

Services marketing has incurred an explosive amount of scholarly research in the last 20 years, however since 1986 there has been no debate concerning the notion that services are distinct from products, and thus deserve a special approach, a set of concepts and a body of knowledge (Brown, Fisk, & Bitner, 1994). This essay will explain the distinguishing features of services marketing, giving examples where possible. It will begin by defining services marketing and giving some background knowledge on its divergence from product marketing. It will then examine the four characteristics of services, and then finish with an explanation of the extra P’s found in the services marketing mix.

In the last century there has been a large shift in marketing thought; evolving from a goods-dominated view, in which tangible output and discrete transactions were the focus, to a service-dominant view, in which intangibility, exchange processes, and relationships are central (Vargo & Lusch, 2004). Vargo and Lusch define services as the application of specialized competences (knowledge and skills) through deeds, processes, and performances for the benefit of another entity or the entity itself. Four idiosyncratic features of services will now be given, highlighting why services marketing is different from basic product marketing.

Arguably the most distinguishing feature about services is their intangibility. Services are defined in (Zeithaml, Bitner, & Gremler, 2006) as “deeds, processes, and performances”. None of these are physical objects in which a customer can take ownership of, even though during a service physical evidence will be apparent in the form of things like medicine the doctors prescribes to you, the photo taken of you riding the rollercoaster, or the food on your plate in a restaurant. This invisibility creates a number of issues for marketers. Firstly there is no stock, making it hard to manage supply and demand. Secondly services cannot be shown or displayed to customers, making it hard for marketers to advertise the quality of the service. And finally, because services don’t physically exist, there is difficulty in patenting them, making it easy for other firms to copy your service.

Another notable aspect about products is that on average they stay the same. If you buy a Ford Focus here in Australia, and then go and buy the same model in America, chances are they will both be exactly the same. Services are different in that they are heterogeneous, meaning they differ with each use. For example a wildlife tour will never be the same twice, not only because of the random and unpredictable nature of the animals, but the guide may be in a different mood, the weather will have changed, and there will be different customers each time. These factors make it harder to consistently give quality service, which is important to marketers because customers will have a particular set of expectations in mind, based primarily on what was promoted in the service and previous experiences in the particular industry.

Another distinguishable feature about services is the fact that it’s both produced and consumed at the same time, as opposed to products where customers do not see how the product is manufactured. A good metaphor for this is being at the theatre. Consumers can be compared to an audience, where they watch actors (employees) perform on stage (physical location like a business store) amongst props (physical objects like chairs, tables, pot plants etc). The actors are ‘live’ and performing (producing) at the same time as the audience are watching (consuming). This brings us to the concept of interactive marketing. In a service, operational staff carries out much of the marketing function (Klassen, Russel, & Chrisman, 1998), and marketers are left to the advertising and promotion.

The final distinction that differentiates services from products is their perishability. While some products perish very quickly (like water balloons), services simply cannot be stored, saved, resold or returned at all. Marketers main concern would be the procedure for when things do not go as planned. Customers cannot simply return the service and ask for another one; it is up to the service provider to offer the customer some kind of compensation. If passengers are forced to wait a long time for their flight, employees could provide free coffee and refreshments while they wait, in an attempt to make up for their failing service.

With product marketing the marketing mix includes the four P’s; product, price, place and promotion. Services use the same elements plus three more to help account for their unique nature.

Firstly there is people, which comprise of everyone that influences the buyer’s perceptions, including the buyer themselves. Customers have an active role in the production, and thus can influence the outcome of their own service or the service of others. For example a large family with screaming children interrupting a young couples romantic dinner at a restaurant.

Every person is important to the marketer, no matter how small their role may be. Consider an IT professional who installs computers in people’s homes. During that installation the buyer may form an opinion of the service provider as a whole based purely on that IT professionals performance. Sometimes a person is the sole service provider, for example a dentist or lawyer, making their performance and appearance critical to gaining a high perceived quality of service.

The sixth ‘P’ is physical evidence, which is the environment in which the service is delivered and where the firm and customer interact (Zeithaml, Bitner, & Gremler, 2006). It also includes any physical objects that assist in the delivery of the service. (Lehtinen & Lehtinen, 1991) define it as the environment and its instruments. With some services customers may find it hard to judge the quality of the service, especially with credence service’s like financial advisors or legal advice. It is crucial that marketing managers address consumer fears regarding risk that results before, during, and after consumption of credence services (Keh & Sun, 2008). Since the customer does not have the knowledge or experience to judge the actual service, they instead turn their attention to other things, including the physical evidence of service quality. This would usually come in the form of a professional looking workspace, however would change with each service provider. For example in a doctors surgery cleanliness would be expected.

Finally there is the service process, including the procedures, mechanisms and flow of activities by which the service is delivered (Zeithaml, Bitner, & Gremler, 2006). When purchasing a service, customers often have a set of expectations of the process of the service, and when these are not met, the perceived quality of service drops. For example in white water rafting a customer might be dissatisfied if, when they arrived, they were told they had to carry the raft to the top of the river first. The process is important because people participate in it, unlike products, where the process is behind doors.

Services represent at least 70% of the nation’s total GDP for at least 5 countries, including the United Kingdom and Australia, making it a hot topic for not only marketers, but anyone competing in the business world. Services are distinguished from products by four characteristics; intangibility, they are heterogeneous, there is simultaneous production and consumption, and their perishability. Services marketing differs from product marketing from the fact that three extra P’s are added to the original marketing mix; people, physical evidence and process.

History and Components of a Modern Mainframe Computer

Mainframe computers are critical for some of the largest corporations in the world. Each mainframe has more than one modern processor, RAM ranging from a few megabytes to multiple-score gigabytes, and disk space and other storage beyond anything on a microcomputer. A mainframe can control multiple tasks and serve thousands of users every second without downtime.

The chief difference between mainframes and other computing systems is the level of processing that takes place. Mainframes are also different in terms of data bandwidth, organization, reliability, and control. Big organizations-banking, healthcare, insurance, and telecom companies, etc.-use mainframes for processing critical commercial data.

In this article, we discuss the evolution of mainframe computers and their components.

History of mainframe computers

IBM developed a critical part of mainframe computing, the Automatic Sequenced Controlled Calculator (ASCC) for arithmetic operations, in 1944. From the late 1950s through the 1970s, several companies manufactured mainframes: IBM, Burroughs, RCA, NCR, General Electric, and Sperry Rand, for example. Since then, System / 390 by IBM is the only kind of mainframe in use. It evolved from IBM's System / 360 in 1960.

An Early mainframe occupied a huge space. New technologies have drastically reduced the size and cost of the hardware. A current-generation mainframe can fit in a small closet.

Components of a modern mainframe computer

Like a PC, a mainframe has many components for processing data: operating system, motherboard or main board, processor, controllers, storage devices, and channels.

• Motherboard: The motherboard of a mainframe computer consists of a printed circuit that allows CPU, RAM, and other hardware components to function together through a concept called "Bus architecture". The motherboard has device slots for input cards and cable interfaces for various external devices. Where PC motherboards use 32- or 64-bit buses, mainframes use 128-bit buses. General instructions regarding the internal architecture help the motherboard connect to the other devices and retrieve data using binary computation.

• Processor: A CPU acts as the central processing point in mainframe architecture and includes an Arithmetic Logic Unit (ALU) for performing arithmetic calculations. It also works as a controller for the bus architecture and handles traffic and data requests. The processing power of mainframes is much higher compared to PCs, so that they can handle huge amounts of data.

• Storage devices: Storage devices are for entering, retrieving, storing, and recording data. Many are external devices, such as hard drives, tape drives, and punch card readers, all connected to terminals of the mainframe and controlled by the CPU. Their capacity for data storage can be hundred or even thousands of times that of a PC.

• Communication controllers: Communication controllers allow remote computers to access a mainframe. With the help of networks, LAN or WAN, communication controllers establish connections with various devices, perform data transmission over communication channels, and keep track of users at terminals.

• Channels: The "channels" are the cables used to connect the CPU and the main storage to other parts of the system and make sure that data is moved in a systematic way without losing its integrity.

Modern mainframes have advanced features such as expanded service management capabilities, cross-platform integration facilities, etc. And so are suitable for critical data center operations. The cost of maintaining modern mainframes is much less compared to older models.

Health Benefits Of Truffles

Although truffles are very costly, there are now many more reasons to eat it apart from the truth that it is very exciting to eat a delicacy. One of these reasons is you are consuming truffles because these may bring you health benefits.

Through the years, contentions have been hounding the health benefits and nutritional value of truffles and mushrooms, generally. People say that edible mushrooms like truffles have no nutritional value at all and these are used just to add flavor to a selection of staple dishes.

Yet, more recent reports show that truffles and various sorts of mushrooms can bring a great deal of health benefits especially to vegetarians, individuals who don’t eat meat and only consume vegetables.

Technically, truffles are mushrooms that don’t have stems and are usually discovered under the ground-usually under oak, pine, beech, and pecan trees mostly in Europe including various parts of Italy, France, Slovenia and Croatia. In Asia, some varieties are located in China along with in Middle East while there are also some types native to North Africa.

So far, truffles are used only in the culinary field-as main ingredient to various dishes or as flavoring and garnishes to different specialties. The most frequent gourmet edible truffles that are being employed in various restaurants include the French Black Truffles, the Italian White Truffles, the Chinese Truffles, and the Summer Truffles.

If you are fond of eating truffles and mushrooms generally, here are the some of the health benefits that you are able to expect:

1. It is a good source of high protein. Truffles have high protein content ranging from 20 to 30 percent for each serving. Experts say that truffles are excellent sources of high protein content which it very ideal because these contain all the amino acids necessary to good nutrition for humans. For people who don’t consume fats and carbohydrates- specially to people who are having Western diets-truffles are very ideal since it is a fantastic source of protein.

2. It is in addition a moderate source of carbs. The main element of truffles and mushrooms in the main is carbohydrates derived from glycogen and chitin or also called the fungus cellulose which is a functional proponents of the fungal cell wall. All the same, compared to other vegetables, truffles have lower proportions of carbohydrates. This is in addition very good for people suffering from diabetes because truffles have low value of energy.

3. It is low-fat. As it is vegetable, truffles are ideal for individuals who cannot and do not want to consume too much fat. When dried, it has only about two to eight percent of fat which are mostly crude fat and lipid compounds such as fatty acids, sterols, phospholipids, glycerides and linoleic acid.

4. It is cholesterol free. This is probably the largest benefit to health of truffles. Through the years, cholesterol has been thought to be of the risk aspects of coronary heart conditions and other associated diseases. If you are inclined to stroke or heart attack or you have a family history any heart complaint, it would be great to consume cholesterol free food such as truffles to help you decrease your total cholesterol levels.